Branded Documentaries
for Documentary-Worthy Brands
We create documentaries and ongoing YouTube series for brands, built around compelling people in your industry.
These films give you:
Improved Customer Loyalty
Once someone identifies with what your brand stands for, they stop comparing you to alternatives and start paying a premium to belong, which is where real lifetime value comes from.
Increased Website Traffic
Content people genuinely want to watch spreads on its own, and every organic view lands on an asset you own outright, so the traffic keeps arriving years after the release rather than ending with a campaign or sponsorship deal.
Enhanced Ad Performance
A viewer who already knows your brand is warmer, cheaper to retarget, and takes far less convincing at the point of purchase, so the same media budget stretches farther on an audience that’s familiar with your YouTube content.
Reach Entirely New Audiences
Each episode is built around an influential person in your space who comes on as a collaborator to cross-promote the episode to their audience, we hand them a full package of cuts to run on their own channels, so their audience meets your brand through someone they already trust.
Who This Is For
You're already running paid, UGC, and creator partnerships, and they're performing.
You haven’t yet taken longform content as seriously as you want to.
Your brand’s culture and community is full of interesting people and stories.
Your internal team is at capacity, and you can’t justify multiple new hires for longform.
Your competitors are already building serious brands and you don't want to be left behind.
What We Create
The Interview Show
An easily digestible series highlighting a consistent variable in each subject’s life that features a direct correlation to your product or brand’s philosophy.
The Brand Film
A singular, evergreen film that explores what sets you apart in your market, and why you do what you do.
The perfect tool to make you truly memorable to countless customers and investors.
The Series
The Docuseries
Hollywood-caliber production about an important piece of culture relating to your brand and audience. This is the thing people remember five years later.
The Founder Vlog
“Building in public”… the fastest growing longform content style in business & branding. Amazing for startups that want to give a peek behind the curtain.
What You Get
Whether it’s a brand film or one episode of your monthly series, we create a swiss army knife of video assets from your production.
The Flagship Film
01.
One full episode of your new series, built for Youtube. Five to twenty minutes depending on format. Built around a compelling person in your brand's world: an athlete, a chef, an artist, a founder, someone your audience already admires or needs to know about.
This is not an advertisement, it’s a film. No hard sell, no flashy product placement. Just an honest portrait of someone worth watching, from you to your audience.
Shortform Package
02.
Eight to twelve cuts pulled directly from the anchor piece and optimized for Instagram Reels, TikTok, and YouTube Shorts, strategically clipped to stop the scroll, tease the full episode, and drive traffic back to your YouTube channel.
Short form feeds the algorithm and puts your brand in front of new audiences daily. The anchor piece is where those people land and fall in love with what you're building.
Ad Creatives
03.
Scripted ad reads, product demos, campaign assets, anything your internal content team wants us to capture while we’re there with the subject of the film. You let us know what you need and we’ll include it in the shoot schedule.
The authenticity of a real person in a real story combined with the craft of a professional production. That combination is what's winning in paid media right now and it's nearly impossible to replicate with a traditional ad shoot.
04.
Stills & B-Roll Library
50+ stills and 20+ b-roll clips from the shoot day, cut, colored, and organized.
Lifestyle shots, portraits, product in context, environmental stills. Behind the scenes moments, transition clips, wide landscapes, close detail shots, you name it.
Your internal team can pull from this library for ads, email campaigns, website updates, social posts, and press for months after the shoot. No additional photographer. No separate shoot day. It's all captured as part of the same production.
What Sets Us Apart
These films give you:
Improved Customer Loyalty
Once someone identifies with what your brand stands for, they stop comparing you to alternatives and start paying a premium to belong, which is where real lifetime value comes from.
We Make It Easy On Your Team
We work alongside your existing creative team rather than giving them more work, or replacing what they already do.
You'll weigh in on casting, revisions, and distribution. We completely handle the crew, the shoot days, and the editing.
We Leverage New Audiences
Everyone we feature in your series is in agreement to cross-promote the episode on release, and we give them their own package of assets to post.
This guarantees the maximum amount of awareness and cross-pollination from their audience to your brand.
Shows, Not Ads
You will never build a loyal fanbase with an ad. You will never win the hearts of millions of people an ad.
This kind of customer loyalty only comes with identifying with those fans on a human level, and that’s exactly what happens when you consistently produce quality content that people go out of their way to watch.
Who Am I
I’m a documentary filmmaker, with 7 years of experience working across character-driven documentaries and commercial films for companies like:
As well as directing award-winning short docs, like CLETUS:
And editing Youtube content for creators like Dan Churchill, creating his most-viewed videos to date:
400K+ Views
225K+ Views
My experience in the documentary world has shown me firsthand what happens when a story is told with real intention. I've directed documentary content for nonprofits that has raised hundreds of thousands of dollars, not because it was a polished fundraising appeal, but because it made people genuinely care.
Right now, online audiences are responding to that more than ever. People have become completely immune to traditional advertising. When you give people a show, not an ad, something that they actually want to watch, a whole new bond is formed between brand and consumer.
Turning short docs into a consistent online series for forward-thinking brands is something I’m incredibly excited to put into motion.
James Berry
Founder, Captivision Media